Since its launch in 2010, Pinterest has been the center of a variety of copyright issues, mostly pertaining to the unauthorized use of copyrighted material by users. The biggest problem in all of this is that most users are unknowningly violating copyright laws, which makes it harder to prosecute them. But recently, it seems as though Pinterest has found a fix for this quandary.
Rather than fighting one another, Pinterest has teamed up with (re: paid) Getty Images, a company that owns the rights to millions of images, many of which are repinned on Pinterest without proper credit. The agreement between the two dictates that image recognition software will now be used. This software will identify art and photos that belong to Getty Images and tag them with metadata. In this way, the artists will receive credit, Pinterest will avoid legal issues with Getty, and users will be protected as well. It’s a win-win-win.
Do you think this is a good fix? How else might image recognition software be used to give credit where credit is due?