Facial recognition software used to track presidential candidates’ emotions during debates

Image courtesy of wlfi.com

Purdue University professor Chris Kowal is using facial recognition software to track the emotions of President Barack Obama and Governor Mitt Romney in real time during the debates. Dr. Kowal wants to see if there is a clear relationship between his findings and voters’ perceptions.

Universal emotions like happiness, fear, surprise, and others are easily detected by the facial recognition software as it maps the muscles of the face and their movement.

And since an emotional connection is essential to making sales, promoting brands, and winning over undecided voters, the applications for facial recognition software in marketing research are unlimited.

Dr. Kowal suggests that the ability of facial recognition software to track emotions alongside fact checking could be next fascinating area of research.

This blog is sponsored by ImageGraphicsVideo, a company offering ComputerVision Software Development Services.